CEO Juhn getting closer to its overseas employees < Herald Business Daily >

Conducted One-Week Training Program for its Overseas Employees in Seoul Head Office

Mark Juhn, CEO of Hyundai Corporation recently attracted great attention by practicing “Closer Employee Management for the Global Offices”, in which he invites its overseas employees to Seoul Headquarters for face to face meetings and often goes over to the overseas offices.

“I highly recognize the outstanding performance of the employees who work in every corner of our global offices. With increasing competition in the global market, I look forward to more support and engagement from you,” he said, conferring a plaque of appreciation to each of ten or so excellent global employees.

He went on to say, “your roles should also include getting a closer look at what our Headquarter teams are missing while conducting a aggressive local marketing, and making most of your unique market sensibility and sophistication in the field, which the branch representatives from the Headquarters might lack.

These overseas employees from the company’s various global locations around the world including Teheran, New Delhi, Bogota, Santiago and Moscow had an opportunity to strengthening their marketing and sales expertise by taking specially designed sales training program on products and sales techniques by its related teams and divisions and spending some time visiting Korean vendors and suppliers. In addition, they joined Corporate Teambuilding Hiking Event at the Bukhan Mountain together with all the employees of the company, during which
they also participated in an environmental protection campaign with the CEO.

Mr. Juhn, who once served a sales head in Hyundai Motor Company and Kia Motors and was recognized as a “sales expert”, particularly focuses on the overseas sites as a forefront of the company’s sales activities. His interest is well manifested in the overseas business trips he goes on at least once a month ever since he became CEO of the company in April 2004. He pays a regular visit to overseas subsidiaries to encourage employees and listen to the difficulties facing the employees directly hired there, while traveling extra miles around the world to explore new opportunities.

Also, he frequently holds sales meetings attended by representatives of overseas subsidiaries and branches. In the meetings, issues and focuses of each location are discussed and defined as a regional common agenda.

Living up to the reputation as a “sales expert”, he prefers “Speed Marketing” based on “Top-to-Top” methodology, by which he meets the CEO of the new or existing client companies in person and resolve the outstanding issues arising from an on-going project on the spot.

Hyundai Corporation President & CEO Mark Juhn Moves Employees with a Bulletin Board Letter < Korea Economic Daily >

“It wasn’t hard to guess what the reaction of the company’s creditors would be if a president, who has only been in office for two months, were to say that there was a need to give the employees a pay raise. But that was exactly what I needed to do and fast.

I finally got their approval.”

 

Hyundai Corporation President & CEO Mark Juhn posted a long letter on the company’s intranet bulletin board on the second anniversary of his appointment as CEO.

 

The letter touched many employees as it gave a glimpse of what kind of difficulties and distress CEO Juhn had to go through as the CEO of a workout company.

He described the corporate atmosphere on his first day of office as “cold as winter wind coming through the window.”

 

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He opened up to his employees by saying, “Our company, which was much accustomed to carrying out export services for the entire Hyundai Group, was in an even weaker state than I had imagined.
I had to make people realize that our company was now nothing more than one of many business partners of (past) Hyundai Group subsidiaries.”

 

He particularly remembered November 29, 2004 as the day the company opened a new chapter in its history. This was when it reached a contract for a shipyard business in Qingdao, China, in order to secure long-term sources of revenue.

 

CEO Juhn explained, “When a potential joint venture partner in Korea suddenly changed its mind, I had to persuade the creditors that our company needed to make inroads into the relevant market alone by pointing out our company’s 30-year experience in winning overseas shipbuilding contracts.

 

The company succeeded in reaching a contract for 28 vessels only six months after officially launching the business.” He ended his letter with words of encouragement to his employees, saying, “Our company is steadily transforming itself into a sound general trading firm with strong, long-term sources of revenue.”